Big Tobacco’s Global Reach on Social Media

So the industry that brought the world the Marlboro Man, Joe Camel and slogans like “Reach for a Lucky Instead of a Sweet” has latched onto the selfie generation’s screens in a highly adaptive way that skirts the advertising rules of old.

“What they are doing is a really effective way to get around existing laws to restrict advertising to young people,” said Robert V. Kozinets, a public relations professor at the University of Southern California, who led an international team of researchers examining the tobacco industry’s use of social media.

Leona Zoey

Leona Zoey

Leona Zoey writes about the Law, Innovation and Technology.