smokers

It’s been years since the tobacco industry promised to stop luring young people to smoke cigarettes. Philip Morris International says

The tobacco industry says it no longer tries to hook new generations of smokers. So what’s behind the legions of

By promising anonymity, Dr. Kozinets’s researchers were able to interview paid and unpaid “ambassadors” and “microinfluencers” to reveal the connection

“The most surprising thing to me was the level of sophistication of these different global networks. You get incredible campaigns,

So the industry that brought the world the Marlboro Man, Joe Camel and slogans like “Reach for a Lucky Instead

In Uruguay, the researchers interviewed several ambassadors paid to post by Wasabi, a public relations firm working for Philip Morris

Bruno Nastari, a Brazilian business strategist, spent more than three years working for Geometry Global, in São Paulo, according to

In an email, Simon Cleverly, an executive with British American Tobacco, said the company’s team in Italy was reviewing the

The image below is from Indonesia, where a pack of Dunhill cigarettes is a subtle prop. After a press inquiry,

“If smokers or vapers choose to share their social activity,” he added, “it is completely their choice.” Simon Evans, a