Kenneth Hardison
Name: Kenneth L. Hardison
Current Role: Founder and CEO, Personal Injury Lawyers Marketing and Management Association (PILMMA)
Also Known As: “The Millionaire Maker”
Birth: December 23 1956, United States
Party Affiliation: Not publicly confirmed
Career Overview
Kenneth L. Hardison is an American lawyer, author, and entrepreneur known for his expertise in legal marketing and law firm management. Over a career spanning more than three decades, he has built and sold two multi-million-dollar law firms and later founded PILMMA, the Personal Injury Lawyers Marketing and Management Association, to help other attorneys achieve similar success.
Hardison began his legal career after graduating from Campbell University’s Norman Adrian Wiggins School of Law, where he served as business manager of the Campbell Law Review. He was admitted to practice before the North Carolina District and Superior Courts, the North Carolina Court of Appeals, and the U.S. District Court for the Eastern District of North Carolina. He is also a Certified Mediator and owner of Carolina Mediation Services, Inc.
For over 35 years, Hardison represented injured individuals through his firms Hardison & Cochran and Carolina Disability Lawyers. His practice areas included personal injury, workers’ compensation, and Social Security disability law.
After growing and selling both firms, he shifted his focus to education, mentorship, and marketing innovation for other lawyers. Through PILMMA and his platform Law Practice Advisor, Hardison now trains attorneys nationwide on how to scale their firms ethically and profitably.
Education and Early Life
Born in 1956, Hardison earned his undergraduate and law degrees from Campbell University in North Carolina. His early work in legal writing and law review management shaped his analytical approach to both law and business.
Law Practice and Entrepreneurial Experience
Hardison founded and managed two successful firms—Hardison & Cochran in Raleigh, North Carolina, and Carolina Disability Lawyers in Myrtle Beach, South Carolina. Under his leadership, both firms became prominent regional practices recognized for client service and steady growth.
His experience as both litigator and business owner provided the foundation for his later work teaching lawyers how to combine sound legal practice with effective marketing and management systems.
Through Carolina Mediation Services, he also advanced alternative dispute resolution practices, emphasizing fair settlements and efficiency.
Publications
Ken Hardison is the author or co-author of multiple books and guides focused on law firm growth, marketing, and client relations. His works include:
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Systematic Marketing: How to Grow Your Firm Without Losing Your Mind (2015)
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Under Promise, Over Deliver: How to Build the Preeminent Law Firm in Your Market (2015)
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Marketing for Lawyers: 8 Profit Accelerators You Must Implement In Your Firm Immediately (2014)
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Stand Apart – Stand Out Strategies from Today’s Leading Entrepreneurs and Professionals (2013)
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Why Lawyers Fail to Convert New Callers Into New Clients (And What to Do About It!) (2013)
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Social Security Disability: Ultimate Guide to Winning Your Social Security Claim (2013)
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Protect and Defend (2012)
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Power Principles for Success (2010)
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How to Build Your Law Practice with a Book (2010)
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How to Effectively Market Your Personal Injury Law Practice in the 21st Century (2009, 2nd Edition 2014)
His writings have been widely used by attorneys seeking practical, step-by-step strategies to grow profitable and client-focused practices.
Public Image and Focus
Known as “The Millionaire Maker,” Hardison is recognized for his straightforward, results-driven approach to helping lawyers build successful law practices. His reputation blends traditional marketing insight with modern digital strategies such as search engine optimization, pay-per-click advertising, and social media management.
Through PILMMA’s training programs, live events, and Mastermind groups, Hardison mentors thousands of attorneys across the United States, Canada, and Australia. His Super Summits and Internet Domination Boot Camps are widely regarded as leading programs in legal marketing and management.
He emphasizes ethical profitability, professional freedom, and the belief that a law firm should serve both its clients and its owner’s life goals.
Personal Life
Details about Hardison’s personal life are not extensively publicized. Based in North Carolina, he remains active in professional speaking engagements and leadership training for lawyers across the country.
Fast Facts
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Born December 23 1956, United States
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Founder and CEO, PILMMA (Personal Injury Lawyers Marketing and Management Association)
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Founder, Hardison & Cochran and Carolina Disability Lawyers
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Over 35 years of experience in personal injury and disability law
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Certified Mediator and owner of Carolina Mediation Services, Inc.
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Admitted to practice in all North Carolina state courts and the U.S. District Court for the Eastern District of North Carolina
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Author of over 10 books on legal marketing and firm management
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Known nationally as “The Millionaire Maker” for his work helping lawyers scale their practices
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Speaker at multiple national legal conferences and bar association events
