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The tobacco industry says it no longer tries to hook new generations of smokers. So what’s behind the legions of

It’s been years since the tobacco industry promised to stop luring young people to smoke cigarettes. Philip Morris International says

So the industry that brought the world the Marlboro Man, Joe Camel and slogans like “Reach for a Lucky Instead

“The most surprising thing to me was the level of sophistication of these different global networks. You get incredible campaigns,

By promising anonymity, Dr. Kozinets’s researchers were able to interview paid and unpaid “ambassadors” and “microinfluencers” to reveal the connection