Big Tobacco’s Global Reach on Social Media
In an email, Simon Cleverly, an executive with British American Tobacco, said the company’s team in Italy was reviewing the above documents, which researchers translated into English. The Like Us campaign ran from 2012 through 2017, he said.
Some themes repeated in several countries were British American Tobacco’s #TasteTheCity, which promoted Dunhill and Kent brands, and Philip Morris International’s #Newland and #Neuland, and #IDecideTo/#YouDecide.
