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The tobacco industry says it no longer tries to hook new generations of smokers. So what’s behind the legions of

It’s been years since the tobacco industry promised to stop luring young people to smoke cigarettes. Philip Morris International says

So the industry that brought the world the Marlboro Man, Joe Camel and slogans like “Reach for a Lucky Instead

“The most surprising thing to me was the level of sophistication of these different global networks. You get incredible campaigns,

By promising anonymity, Dr. Kozinets’s researchers were able to interview paid and unpaid “ambassadors” and “microinfluencers” to reveal the connection

The results of this study, along with research in a total of 40 countries, led the Campaign for Tobacco-Free Kids,

“If smokers or vapers choose to share their social activity,” he added, “it is completely their choice.” Simon Evans, a

The image below is from Indonesia, where a pack of Dunhill cigarettes is a subtle prop. After a press inquiry,

In an email, Simon Cleverly, an executive with British American Tobacco, said the company’s team in Italy was reviewing the