Kenneth L. Hardison

(born 23 December 1956) is an American lawyer, author and a member of several law associations. He is also the founder of Carolina Mediation Services, Inc.

Childhood

Ken often calls himself a “purebred entrepreneur” having successfully started a lemonade franchise at age 10, and eventually selling tens of thousands of dollars worth of toys and baseball cards throughout his high school career. At 16 he joined his family business running errands and helping clients.

Career

He started his career as a business manager of the Campbell Law Review and was subsequently admitted to the North Carolina District Court, North Carolina Superior Court, North Carolina Court of Appeals, and the Eastern District of North Carolina Federal Court. He also became a Certified Mediator and is the owner of Carolina Mediation Services, Inc.

Hardison is known to have fought for people’s rights as a personal injury lawyer for over 35 years based on which he founded the firm Hardison & Cochran and a Social Security disability firm, Carolina Disability Lawyers, in Myrtle Beach, South Carolina. Now, as owner and publisher of the law firm management website, Law Practice Advisor, and founder and president of PILMMA, the Personal Injury Lawyers Marketing & Management Association, Ken is focused on helping personal injury attorneys build their own preeminent law practices.

PILMMA

The Personal Injury Lawyers Marketing & Management Association (PILMMA) is the innovation of Kenneth L. Hardison, the senior partner of Hardison & Cochran, author, and the founder of Law Practice Advisor. Ken created PILMMA in order to fill the void of marketing and management resources available to personal injury and disability lawyers.

Because groups like the Legal Marketing Association mainly serve transactional and large corporate lawyers, PILMMA was solely created for personal injury and disability law practices.

Awards

In September of 2017, Ken Hardison was recognized for his outstanding contributions to the field of Personal Injury and Legal Marketing and inducted into America’s Most Trusted Lawyers.

Publications

Hardison has authored and co-authored the following books:

• Systematic Marketing: How To Grow Your Firm Without Losing Your Mind, July 2015.
• Under Promise Over Deliver: How To Build The Preeminent Law Firm In Your Market, May 2015.
• Marketing for Lawyers: 8 Profit Accelerators You Must Implement In Your Firm Immediately, 2014.
• Stand Apart – Stand Out Strategies from Today’s Leading Entrepreneurs and Professionals to Help You Achieve Health, Wealth & Success, 2013.
• Why Lawyers Fail to Convert New Callers Into New Clients (And What to Do About It!), 2013.
• Social Security Disability: Ultimate Guide to Winning Your Social Security Claim, 2013.
• Protect and Defend, 2012.
• Power Principles for Success, 2010.
• How To Build Your Law Practice with a Book, 2010.
• How to Effectively Market Your Personal Injury Law Practice in the 21st Century, 2009, 2nd Edition 2014.
• Worker’s Compensation: “You take (45%) of My Breath Away”, Campbell Law Review, Volume 4, page 107, 1982.

Parting Words of Advice

– Marketing is everything.