Big Tobacco’s Global Reach on Social Media

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Mr. Cleverly, the spokesman for British American Tobacco, said all promotional material and events were geared toward adult smokers and were in line with local regulations in its 200 markets.

“Across the BAT Group, we are clear that social media can only be used for activities that do not involve the advertising of any of our cigarette brands,” Mr. Cleverly said in an email. “We sometimes use social media, and we also sometimes work with bloggers and brand ambassadors, for posting unbranded content (i.e. showing no tobacco brands or products), ” he said.

The petition filed by the antismoking advocacy groups asks the F.T.C. to require tobacco companies to disclose all pictures, videos and hashtags that are paid advertising or endorsements by adding some new, and likely less viral, hashtags: #Sponsored, #Promotion, or #Ad.