Entertainment

By promising anonymity, Dr. Kozinets’s researchers were able to interview paid and unpaid “ambassadors” and “microinfluencers” to reveal the connection

“The most surprising thing to me was the level of sophistication of these different global networks. You get incredible campaigns,

So the industry that brought the world the Marlboro Man, Joe Camel and slogans like “Reach for a Lucky Instead

Mr. Cleverly, the spokesman for British American Tobacco, said all promotional material and events were geared toward adult smokers and

The researchers flagged posts they believe are designed to promote electronic cigarettes to youth. This post, from Romania, features iFuse,